A neighborhood yoga studio sits in a mixed-language US metro area with a meaningful Spanish-speaking and Korean-speaking customer base. The owner is fluent in English and conversational in Spanish; her front desk staff are English-only. Class signups came in through phone calls, an Instagram inbox, a static class-schedule page on the website, and walk-ins. The owner felt the operation was leaking customers because the language barrier on the phone and the friction of the website signup form were costing her would-be students.
The math: about 84 weekly class signups, with an estimated 30+ that walked away from a phone call or a static website that did not feel welcoming.
What changed
The studio pointed its number to Ajeris with multilingual voice enabled. The agent answers in English, Spanish, or Korean depending on the caller's first sentence. The Instagram comments-to-DM funnel was set up for the studio's class-promotion posts; the agent routes Instagram inquiries through to a DM conversation that ends in a class signup.
Weekly signups went from 84 to 127. The Korean-speaking customer base specifically (which the studio could not reach before because no one on staff speaks Korean) became a meaningfully sized fraction of the new student inflow.
The reminder layer was the unexpected lift. The agent texts every signed-up student a reminder 24 hours before class and a follow-up 30 minutes before. No-show rate dropped from 23% to 12%, mostly because the reminder is in the student's own language and feels personal.
What the agent does on a typical Instagram comment
A potential student comments on a vinyasa class promotion post: "is this for beginners?" in Spanish. The agent reads the comment, replies publicly in Spanish: "Sí, todo nivel. Te mando la información por DM." Routes to a DM conversation in Spanish, sends class times and pricing, walks the student through the signup, books the first class. The owner sees a one-line summary; the new student is on the roster.
What the agent remembers per student
Every student has a memory record: their preferred class type, their instructor preference, their schedule constraints, their progress notes (if instructors share them). When the agent talks to a student, it pulls the record. When an instructor checks the morning class roster, the agent's summary already has the relevant context.
Why this works for studios in multilingual neighborhoods
Studios in multilingual US neighborhoods consistently underserve the non-English-speaking customer segments because of the language barrier at the front desk. The agent removes the language barrier without changing staffing. The studio meets its actual community.
Try the same setup
Free to start. Text +1 (470) 821 4265. The 5-minute wizard provisions a number with multilingual voice enabled. The test is monitoring signups for the first month; in mixed-language neighborhoods the lift is usually visible by week two.
